Disclosure(s): No financial relationships to disclose
Learn how to build and grow a thriving dental practice by making use of Social Media - the right way! Do this without hiring an entire marketing team or marketing agency, be overwhelmed by available tech, or having to guess what works and what doesn’t.
In this trailblazing course & workshop, the speaker will show step-by-step how to ultimately leverage the power of social media marketing on Instagram, Facebook, and TikTok. With the right tactics, know-how, and an actionable marketing plan, learn how to attract new patients, build a highly recognizable dental practice and a unique positioning that will make you stand out from the competition. This unique theoretical and hands-on workshop covers all aspects of creating an overarching digital marketing strategy and finishes with a hands-on training, where you and your team will create video content (then and there!) guided by the speaker's creative guidelines.
The speaker will share content and marketing strategies that have helped her clients establish a strong market position. Based on research, best practices, and experience, she will not only present opportunities inherent in different social media platforms, paid campaigns, and organic social media, but she’ll show you how to put these into action.
Learning Objectives:
Take control of your Social Media by having a cohesive marketing plan and roadmap
Explore how to leverage both organic and paid social media efforts to convert followers into new patients
Learn how to build your clinic’s brand by defining your position in the market and clearly understanding your points of differentiation and how to build your online marketing roadmap for the next 6 months
Learn how to lower the barriers that new patients face in finding and learning about your practice and booking an appointment with you online
Learn a seamless video strategy so that you can create engaging video content efficiently (think reels and TikTok!)
